After Linkedin, Google Posts arrive for Google My Business
Mar 13, 2024 22:25:54 GMT -5
Post by account_disabled on Mar 13, 2024 22:25:54 GMT -5
Google Posts are here to promote your brand After many advances, Google Posts are now a reality for all companies and no longer just for famous people and showbiz stars. Posts that will appear in the Google SERP and in the map results but not only. The contents that local companies can publish from today also concern the promotion of specific events or products and services. A novelty that seems particularly useful for promoting, for example, special offers and promotions, inviting fans to events, showing particular products and services.
What is most important, however, is that the user can link these Find Your Phone Number posts to their website and then use them to increase traffic, find new potential customers, invite people to subscribe to the newsletter. Every company can create these posts from the web by accessing Google My Business from desktop or through the APP for iOS and Android, just like for publishing Facebook statuses. This experiment was started with the last US elections and is slowly being extended to all users. Will this be a new way to revive Google 's efforts in the social networking sector? It is certainly not a way to revive Google+ but rather a technique to get closer to all the companies that need to post information in real time for their current and potential customers.
Technical details of Google Posts When you write a post on Google you have several options available: Upload an image; Write a text of maximum 300 words; Add an event with start and end date; The most important aspect, however, is that of being able to add buttons for the call-to-action including Find out more , Sign up , Buy or Receive the offer in order to create mini-landing pages that appear in the Google SERP and in the local search results and can bring immediate conversions to the company. Google 's objective that led to the birth of Google Posts is in fact to allow companies to: Share special offers and promotions online; Promote events; Showcase flagship products and new arrivals.
What is most important, however, is that the user can link these Find Your Phone Number posts to their website and then use them to increase traffic, find new potential customers, invite people to subscribe to the newsletter. Every company can create these posts from the web by accessing Google My Business from desktop or through the APP for iOS and Android, just like for publishing Facebook statuses. This experiment was started with the last US elections and is slowly being extended to all users. Will this be a new way to revive Google 's efforts in the social networking sector? It is certainly not a way to revive Google+ but rather a technique to get closer to all the companies that need to post information in real time for their current and potential customers.
Technical details of Google Posts When you write a post on Google you have several options available: Upload an image; Write a text of maximum 300 words; Add an event with start and end date; The most important aspect, however, is that of being able to add buttons for the call-to-action including Find out more , Sign up , Buy or Receive the offer in order to create mini-landing pages that appear in the Google SERP and in the local search results and can bring immediate conversions to the company. Google 's objective that led to the birth of Google Posts is in fact to allow companies to: Share special offers and promotions online; Promote events; Showcase flagship products and new arrivals.